April 16, 2008


The "Ultimate Driving Machine" tagline is over 30 years old now, and it's safe to say that even non-enthusiasts know exactly what carmaker belongs to that particular phrase. BMW's brand marketing consistency is equaled only by its product consistency. Okay, so that's just a bunch of fancy mumbo jumbo to introduce this latest ad, which we think is pretty cool. Watch it after the jump.

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