The North American International Auto Show is an international event (says so right there in the title), and while the domestic two and a half automakers did dominate the proceedings, the foreign brands did not hold back. Here are some highlights:
Toyota showed its assault weapon of choice in the pick-up truck wars, which has been dominated by the domestics as long as there has been a pick-up truck market. The new Texas built Toyota Tundra—and its massive quad cab derivative-- is the first Asian brand truck that might stand a chance against such segment stalwarts as the Ford F150, Chevrolet Silverado, and Dodge Ram. It certainly has the size to compete. And while the Tundra’s power-train options are not as varied as that of its US competitors it will be interesting to see how much of an impact it can make in the most nationalistic of market segments.
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